ecommerce

Conversion Win-Loss Tracking in Global E-Commerce Platform

Increasing mobile sell-through by re-tooling the stack

Houston Haynes

12 minute read

Conversion in e-commerce generally refers to a process where site visitors become paying customers. This portfolio entry discusses some of the analysis conducted for the one of the largest e-commerce sites in the world. I also refer to some of the mobile device simulations and related functions used…